What is a nonprofit strategic plan, and why does my organization need one?

Strategic Planning Toolkit: Online Course for Nonprofits

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Most nonprofits that struggle with strategic planning are not short on ideas. They are short on a clear process for turning their mission, programs, and goals into a plan the whole team understands and actually follows.

This self-paced online course walks you through the entire process from the beginning. You will learn how to write a mission and vision statement, run a SWOT analysis, set major goals with specific measurable outcomes, and build a year-round calendar that puts the finished plan to work.

$150 · One-time payment · One year of access · Start today

This course is for you if:

  • You are a nonprofit leader who has never had a formal strategic plan and want to build one from scratch

  • You have an old strategic plan sitting in a drawer that needs to be revisited and sharpened

  • You want a clear, repeatable process for defining mission, vision, and goals rather than starting from a blank page

  • You are a board member who wants a better understanding of how the organization's strategic plan comes together

What will you learn?

Where to Start: What you need to complete a strategic plan, and why your organization is doing this in the first place.

Mission and Vision Statements: How to write a mission and vision statement that reflects where your organization is actually headed, not just where it started.

SWOT Analysis: How to run a SWOT analysis for your organization and translate what you find into real strategic decisions.

Major Goals and Outcomes: How to set goals with specific, measurable outcomes attached, instead of broad aspirations no one can act on.

Putting Your Plan to Work: How to use real strategic plan examples and a blank template to build your own, and how to turn the finished plan into a year-round calendar your team can follow.

What is included?

  • Video lessons covering each level, available at your own pace

  • A blank strategic plan template plus two real-life sample strategic plans

  • Supplemental worksheets: organizational history, board member profiles, organizational capabilities, and program descriptions

  • A year-planning calendar template

You do not have to figure this out alone. Start with the right foundation.

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Frequently Asked Questions

  • Yes. This course starts from the beginning and walks you through building a plan from scratch, including why you're doing it in the first place.

  • Yes. The SWOT analysis and goal-setting sections are built to help you revisit and sharpen a plan that's gone stale, not just start from zero.

  • The course is self-paced, so you move through it on your own schedule. You have full access for one year from the date of purchase.

  • The Nonprofit Incubator Program offers live, cohort-based training with direct support from our team and a community of other nonprofit leaders. It is the natural next step after this course. Learn About the Nonprofit Incubator Program

  • All purchases are final. We do not offer refunds, so we encourage you to review the course description carefully before enrolling. If you have questions about whether this course is the right fit, reach out to us at info@mockingbirdincubator.org before purchasing and we will help you decide.